McLaren has launched an animation company. Its first production is called “Tooned” and is a computer-generated image animated series that is designed to create greater engagement with McLaren fans and strengthen the team’s brand loyalty. The series features animated characters based on the two World Champions, Lewis Hamilton and Jenson Button, who did the voice-overs [...]
Source: http://joesaward.wordpress.com/2012/07/10/a-real-story-about-mclaren/
JeanChristophe Boullion Sebastien Bourdais Thierry Boutsen
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