Source: http://joesaward.wordpress.com/2012/02/29/the-old-masters-at-work/
Saturday, 3 March 2012
The Old Masters at work
Formula 1 boss Bernie Ecclestone is a virtuoso performer on an instrument known as “The Media”. He knows how to use the press perfectly to get what he wants. And when it comes to most of his comments, what he is really after is to have the chattering classes chattering. Talk sells tickets. When he [...]
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